Business owners ignore the importance of local SEO strategies at their peril. Whilst there is no doubt that you need to strive to do well in global search engine rankings, there could be a source of local traffic that you have not yet tapped into.
The key to a successful SEO strategy is to seamlessly combine your local and global rankings so your website gets the traffic it needs and the customers that will make your business thrive. Here are five ways in which you can improve your local SEO standing.
1. Work on Increasing Your Local Business Profiles
Local business profiles on popular review sites such as Google+ will act as a way of enticing customers to your site. It is very beneficial to local SEO, but you need to know how to do it properly.
According to the Search Engine Journal, a modern SEO strategy needs a whole set of new skills and approaches.
When you call in the experts such as a London based SEO Agency, they will have the skills to make your website stand out in an increasingly competitive field.
2. Clearly Associate Your Business with a Geographical Area
Keep it local. If your business is located in London, then a London based SEO Agency can help with using Google Maps, your website, citations and local listings to increase your rankings. Make sure that search engines can easily identify which geographical area you are associated with.
3. Authenticity Is Essential
Search engines such as Google, Bing or Yelp can detect the authenticity of your online presence. You can build an authentic profile by regularly updating your business’s description. High-quality and genuine photographs are also very useful.
4. Take Care of the Details
The devil is in the detail when posting online. Small things such as meta descriptions, tags and titles are critical for both written content and images. Search engines rely on these to decide how your site should be ranked.
5. Consider a Google Virtual Tour
Google Virtual Tour is a useful tool for local SEO strategies. It enables you to add a 3-D photo tour of your business. Search results that features images are twice as likely to generate interest and more likely to be highly ranked by the Google search algorithm. They are worth including.