BlackBerry, the story of a giant who may not know

Doldrums, this is how it goes now a company that, in the past, lived their golden years and contributed much more than we imagine to make the world what it is today technologically.30 years BlackBerry has been leading the way, and even sending a simple email from your mobile phone might have been impossible without Canadians.

Only the winners are remembered, but in the world in which we live, all come before or after the defeat. Those who now triumph tomorrow will have lost market dominance, and will become forgotten. Forgetfulness, by the way, that does not do justice to the work they have done over the years. What we now think of BlackBerry for not being successful launching products would be the same as thinking in 10 years Apple has only been a small company into the world of technology. To see what has been BlackBerry in recent years and the importance it has, we will give back for the projects in which he has worked.

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Were the beginnings of the company? Mike Lazaridis and Doug Fregin were obsessed with the transfer of data wirelessly, walking a few steps ahead of Apple, Microsoft and company at that time. Budgie was the cornerstone of the Canadians, who were legally established on March 7, 1984 as Research in Motion. It was a system to wirelessly display information on a television, advertising can be. The aim was to turn it into a business that could be sold, and they got it coming to have enough business to start working on some side projects.

These screens, however, earned them to be known by other giants, and in 1985, General Motors hired them to their screens manufactured networking, closing a $ 600,000 contract. They developed the system, but the mass production of them was ceded to other companies.


However, the backbone of the company has always been the same, the world of wireless technologies, and has followed that line of RIM from birth until a few years ago. He hovering around 1987 began to manufacture some products that worked using Ericsson Mobitex wireless technology. At that time, were the only ones throughout North America who did, and that leaves them in a privileged place? The future lay in the wireless world, and they knew it. His goal has always been to make products that can be useful for businesses, and at that time their devices could even serve for payment through credit cards. What you might not expect is that both operators such as Rogers or Bell RIM seek services so that they dedicate themselves to develop systems using technology Mobitex. RIM there began to be one of the most specialized in the world of wireless technology companies.

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DigiSync KEYKODE Film Reader

The company, though, was surrounded by brilliant minds, and these engineers, once RIM started surfing and could afford to consider the option of working on side projects, managed to create the Å, which was nothing more than a reader barcodes that was meant to be used in the film industry. Basically, film rolls carried identification in each frame. RIM development allowed an automatic reader identifies each frame. That had a direct impact on the possibilities of movies, as well as easy to manage frames. This device even won an Oscar, so you can guess what his influence in the world of cinema.

Inter @ctive Pager 900

However, the real novelty, the grand launch of the company, was the Inter @ ctive Pager 900. This device is the forerunner of today’s smartphones. Oddly enough, and in 1996 they could send emails from a device, as well as messages or faxes, using networks operating at that time were based precisely on Mobitex, the system in which both had worked RIM other companies, and he knew perfectly. This device was carrying a small monochrome screen, it looked like a pager, but incorporating a keyboard. Its price, though, was $ 700, which at that time was even more surprising that now. Already in 1996 devices were thrown high prices is not only a custom of Apple, it seems.

BlackBerry Enterprise Server

Later, new very similar devices such as the RIM 950 or RIM 850, which differed because the Mobitex network used, while another had DataTAC Motorola presented. In any case, they RIM began introducing its online services system, known as BlackBerry Enterprise Server, allowing users to make use of your email. This server service has been one of the pillars of the company over the years. Even today, the operators have to offer special plans for BlackBerry devices.

RIM 857

Yes, the real start came with the RIM 857. And, it was not just a device that would send emails, it was a real PDA. Moreover, it was the quintessential PDA. It included a larger screen, which already led to the proportion of the devices we have today, and it took some applications, such as a search engine, a phone book, a calendar, a task list, an alarm … now yes, we were talking about the first smartphone in the world. Its RAM was a megabyte flash memory and eight megabytes. Still without color display, but they were marking an era.

Great global developments, little technological evolution

Commercially, RIM did a great job, as it began to expand its brand worldwide, reaching more than 100 countries with its products and services and going even to China. Before that, they were still starting to launch their PDA devices, he decided these lead to people who might be interested in this, as journalists, politicians, business people, people who could make the brand was known and take out party device. Gradually, they became a profitable company, and within a few years, it had increased its user base. In fact, it was the phenomenon known as CrackBerry, by addiction (hence the use of the word “crack”) people sending messages. These users, by the way, 10 years later were the same accusing young insulated with your mobile phone. In any case, the company was doing well commercially.

Although as happened to many companies before BlackBerry, they had committed a grave error, and are neglecting the engineering division. The company had virtually no progress in the world of technology. Worse, all that had advanced was on a proprietary platform that although it was good, defended to the last breath as if it were the best in the world, without considering who might be making a mistake. For many years they remained leaders and gaining users, but instead of moving forward and improving, gave rise to that other companies could beat the ground that they should have belonged to them in their own right. They had the money, experience and reputation, but allowed companies like Google roam even more way in less time.

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Apple and Google

They were not intended to kill RIM. In addition, perhaps the true rival of these out Windows Mobile, as Microsoft was also dominating the market of smartphones and Nokia with its Symbian. However, Apple came reinvented, reborn from the ashes, a new way of seeing the world of mobile technology, with a device, which he called iPhone, and no other could be compared. Google, working on such a project had to start from scratch when they saw which included the iPhone. Unfortunately, it was too late for RIM. The Mountain View had to just start working on a completely new system, which later was released as Android and has triumphed worldwide. RIM, meanwhile, was already far from Apple.

In addition, the worst thing is that neither knew how to see it. Instead of trying to get back on the train that they had cast, they relied on that not everyone would want the new Apple system. It is true, but that Apple had changed the world of mobile telephony, and had to adapt. Windows Mobile died, died Symbian, and RIM is the third in discord tried to do something, and who could only survive thanks to the great work he had done in the business world. Google only understood what had gotten Apple and took advantage very well.

Meanwhile, RIM has again and again relying on a system that was already dead, and has lost large user base as it had at the time. If the company will succeed or not it is something that is not clear. It seems that now has some stability, although it is nothing compared with what was old. Whatever happens, the importance of RIM BlackBerry now, in the world of technology has been so great that even companies like Apple and Google will always be indebted to them for what they are now. They actually were the creators of the first smartphone, the first smart phone in the world.

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