Website redesigns and re-optimisation strategies individually both contain their own set of unique benefits, and understanding which option will deliver the most positive results for your business is essential for making the important choice between the two.
So, what exactly does each process entail?
Redesign and re-optimisation aren’t wholly separate entities. A redesign should naturally positively benefit your conversion rate and often, at least a slight redesign will occur at some point within the re-optimisation process. However, as this Marketing Land article details, there are several key differences and thinking of them as synonymous with each other is a mistake.
Determining which option to proceed with will depend largely on your list of priorities. Redesigns are often focused on the development of a website that looks a certain way, reflecting your brand and your values. While you will likely see a boost to your conversion rates as a result, this will be an added bonus on top of realising a very specific aesthetic vision.
Conversely, the process of re-optimisation necessarily demands close focus and attention to detail on very specific key areas of your website. Is this likely to improve the aesthetics of these areas? Absolutely, but your central goal will always be to put your website in the best possible position to turn visitors into converting customers.
Affecting Positive Change for Your Business
As every redesign or re-optimisation is unique, the process of selecting a team specialising in web design and development in London should be measured and considered. Your website might only need minor adjustments to affect positive changes in the areas identified for improvement, or it may benefit from a more comprehensive approach, which is why working closely with a team with an expansive and innovative skillset, such as https://www.redsnapper.net/web-development-services-london, is imperative.
Experimentation and Refinement
Any alteration to digital strategies should go through a process of testing, as the reality is that most projects will benefit from a process of refinement following their launch. By entering a project with a set of clear goals, you and your team will always have something to compare the results of your efforts with, which will highlight aspects that have been successful as well as areas that need further refinement to deliver the best possible results for your business.