If we ask someone we define LinkedIn, probably you say something like “LinkedIn is the social network to find work.” And although this statement is correct, many users just pass the surface of LinkedIn, and fail to discover the potential offered by this community as a tool to find work.
We have already taken a number of tricks to highlight LinkedIn, but today we touch this issue by reviewing which should be the main features of your LinkedIn profile if you are in active job search, and with advice from a specialist recruitment of one of the companies developing games for the world’s top mobile.
What most people use LinkedIn as a definition of the phrase that we put at the beginning, and gives you a hint of how it should be the perfect LinkedIn if you are looking for work. It is “a social network” with what interests you, on the one hand, have a profile updated and as accurate as possible to your person; and on the other hand, interacts with the community at various levels – at the end of the day, that’s what social networks, right?
It is also important to take advantage of the tools that LinkedIn, which often go unnoticed offers. Have you ever stopped to think how important it is to use keywords in your CV? Or that your professional owner indicates that you are looking for work? Do you celebrate your CV things easy scouts when selecting results LinkedIn? We explain these and other tricks to have the perfect LinkedIn, advised by Cristina Cohí, recruiter at the offices of King in Barcelona.
1. Make your professional headline makes sense
When someone does a search on LinkedIn, all you see in the results is the name and professional owner you specified. These two elements are the only ones you have to convince someone to click and open your profile. So if you’re looking for work, you should indicate there. “The title is an editable field that takes your current position by default. If you are in active search, I put it there! So, if you appear on a search results, as can be seen from the list you’re looking for work, and the recruiter applies to you,” advises Cristina. “In addition, as a coach I may be interested in using keywords in my searches as ‘looking’, ‘search’, ‘new challenges’ … and the candidate has no other specific field where to put that on.”
2. Write a good summary of your career
Needless to roll up, but focus on the most important points of your career in skills as the most important achievements in previous jobs. Other important points, according to Cristina tells us, they are ” specify your job goal, what you want to do and why should I hire this company.” Nor it is worth giving a personal touch, such as hobbies, or even one’s opinion of what should be a good professional in the area of each.
3. CV, concentrated in small doses
Having a dozen jobs listed on your CV does not make it better, or make your profile more interesting than others. It is generally advisable to put only the most important, the main contributors to shape your career, or those who have more to do with the position you currently applying for. Cristina tells us that although it is normal to have had many different jobs in our labor early, over time they may have nothing to do with the current work activity, and in that case it is better to leave them out.
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To write a good CV on LinkedIn, in his words, “we must be explanatory; mentioning the keywords within their professional area (SEO) it is common for people to limit yourself to put company name, job title and end. That gives little chance of being contacted because each company the same title of a job can mean different things.” Cristina concludes that “recruiters seek things as what tools know how to use, what tasks and responsibilities you had, what kind of projects have jobs … and if it is on a list of points better, easier to read.”
4. List your skills
In addition to academic training and professional experience, LinkedIn has another valuable field you should take advantage: the skills, a kind of summary of your main skills that can help recruiters to know at a glance what your points are powerful. Although some people may find this section a bit useless (and come up with recommendations rebut out of place), it is not more sure to include anything that might give potential as a candidate. Always taking into account the possible searches of recruiters. “I repeat what keywords throughout the CV” recalls Cristina. “It’s what gives more relevance to leave at first in the search results.”
5. Dispenses the recommendations
As just mentioned, the recommendations LinkedIn are a double-edged sword. On the one hand it is good to have some positive words from someone who knows you and worked with you, and can serve as a key input to a new job. On the other hand, depending on how you use them, can have a negative effect. “Use recommendations are fine, but let’s not exaggerate,” we recommend Cristina. “It happens a lot that match the person who recommends with which you yourself have recommended, and that makes losing credibility there are also profiles. 100 recommendations, this is rare, and also among many I will lose important, because I’m not going be able to read the email.”
According to the advice of the recruiter King, is best limited to major: “My recommendation: few and chosen, relevant, such as a boss or a satisfied customer, and peers, those that are stronger and specific, containing examples”.
6. Include samples of your work
Precisely speaking of examples, it is also a good idea to include your LinkedIn web pages that serve as a showcase for your work. For example, if you are a journalist you can link to articles you’ve written for other media; if you are a programmer for mobile, links to apps you’ve published in app stores; if you’re a designer or creative, it’s time to make an online portfolio and link from your LinkedIn. Nothing speaks better oneself your own work.
7. Follow companies that interest you
If there are specific companies in which you want to work, why not follow LinkedIn? Most of them will have a company profile that can join as a follower to keep tracks of all your news – and then use that information in a letter, or if necessary, even in an interview. Moreover, if you know that people are looking for a position that you could introduce yourself, try to get in contact with them.
“I personally like the idea that the candidate contact directly since shown interest” – Cristina says – “But we must support this email with compelling reasons, specifically indicating the points of your experience (beyond the CV) in relation to the job description.” Cristina also reminds us that it is important to send that message to the right person: “Normally, next to each bid out the name of the recruiter, would send the mail directly to that person.”
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8. Keep in touch with your network
Remember, LinkedIn is a social network, and as such draws from the contacts you have, and above all the interactions you have with them. Now, with the eternal question of whether it is important or not has many contacts when looking for work, Cristina is clear: “Not that it is important for the simple fact of having more or less, but more contacts, more likely to appear in searches of a recruiter. Especially because if it does not have a LinkedIn account recruiter, you can only access to the third level of contact. It is a simple matter of probability.”
Another thing that Cristina is advisable to use LinkedIn groups, an option that goes unnoticed by most. “Being a member of the same group also counts, so actively seeking candidates should try to enter relevant to their profile groups. In fact, there are even specific groups created by the own recruiters”.
The best move, therefore, would join as many groups as possible or make connections with people who have many contacts, because this exponentially increases the chances of appearing searches of recruiters on.
9. Post updates
We have said several times throughout the article that LinkedIn is a social network, right? Then use it as such. Keep your profile up to date, share relevant articles, and of course, mention any major change in your profile: courses, certifications, degrees, etc. An active profile invites people to contact you more than another that seem abandoned.