The Moto G was the smartphone that redefined the mid-range. In 2013 we discovered one of the most successful terminals Motorola, which eventually became clear recommendation for people looking device guarantees without having to make a large investment.
Tomorrow comes the fourth generation of Moto G and will cover the launch live, but waiting for what we can offer this terminal is good to look back at what has been achieved by a smartphone that yes, every time you have a competition fiercer.
Low, medium and high range market was fairly well defined in 2013, and there were many terminals where the price / performance deceive, only some Chinese Xiaomi devices such as conflict put that distinction, but none of the big brands put us in that commitment almost ever.
You can here the Lumia 520. Nokia was one of those who made us realize that a price was not adjusted to assume sacrifice a decent experience fluid and use. That product became a bestseller in many countries, and made clear that taking care of the specifications and operation of the platform could get fantastic prices very demure terminals.
Many manufacturers tried the same on Android, but Motorola was the one who gave the final step with the Moto G, a product with its 4.5 inches and its modest specifications marked a change in trend. One of the great made it clear that there was also room for “bargains” and turned to the terminal in the unclassifiable reference. It was not a mid – range pure by specifications, but was certainly not input range.
Another reading of this terminal is a very clear message that leaves the competition. Ojo manufacturers: it no longer place terminals with mediocre design specifications pulling the top end and trade names of these. There are companies willing to offer more at the same price.
It was a product that stand out in anything special, and certainly its basic capacity storage and camera not going to meet the needs of users seeking a plus in this regard, but all those ” little defects” did not prevent became in a star terminal in the coming months.
The time gave the reason to Motorola, after confirming that a year later that had before it a winning horse was iterating to improve the product without compromising one of the key success factors: its price. The analysis also confirmed that this model was referenced in a range in which there was much supply and too much confusion. The recommendation was clear.
The Moto G second generation was launched in 2014 would correct some of the criticisms that were made to the original model, while maintaining processor and memory had a significant change in the diagonal screen and in the front and rear cameras, which also improved. What did not change, we insist, is the price remained at 179 dollars for the 8GB model and $199 for 16 GB capacity.
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In 2015 the third generation come here Motorola was conservative: no change in the screen this time, but slight improvements in (a Snapdragon 410 instead of 400) processor and above all on camera and battery. That also had an impact for the first time in the price, which for the 8GB model (expandable via microSD always) up to 196 dollars.
The model last year that iteration was for many rather short, especially on that basis capacity, and especially since other manufacturers began to tighten a lot, but still remained recommended product in that price range.
Moto G is again in 2015 that first car you buy you when you take out the card. One who do not mind scratching and squeeze because you know they will pay. It is an entry model for the future, look for something more powerful or as a utility car, stays with him to do the basics in the day.
Before and after the mid-range
The arrival of Moto G market was like a breath of fresh air. We had said goodbye to those times when subsidies from operators to terminals moved the segment: suddenly access more ambitious terminals was more costly from minute zero for users and the approximate price of a mid – range terminal that was around 285 dollars if we were talking about that range of specifications.
Motorola broke that trend, and did reinventing the category – Other have tried after speaking of mobile category “super media” – to surprise friends and strangers with terminals that suddenly gave more than respectable options below 200 dollars.
The impact of this terminal in the triumph of the mid-range was remarkable. Motorola has never given figures official sales of this terminal, but there are studies to confirm that the Moto G became the terminal best selling Motorola in 2014.
The report from Kantar World panel showed how Motorola had “revived” and one of its analysts went further stating that “Motorola was missing before the launch of Moto G in November 2013”. Other analysts agreed with that assessment, and indeed in the summer of 2014 we learned that the company had achieved thanks largely to the terminal, though there were others involved – selling 8.6 million devices in the second quarter of 2014.
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The firm managed to convert this terminal into a sales success worldwide, and in fact countries like Brazil or India became avid consumers of Moto G, which was in competition with brands such as in India were absolute leaders in that range as Samsung, Micromax, Intex or Lava.
Competition tightens, but the Moto G is still safe bet
The success of the Moto G made many other manufacturers launched to offer alternatives that made the midrange redefine. Suddenly the industry and users realized that by now many were content to invest around 200 dollars for a smartphone good enough.
The alternatives were emerging and indeed we were talking about all of them dutifully. Last year for example we highlighted the existence of rival manufacturers like bq, Xiaomi, Sony, Samsung, ZTE, ASUS, or indeed Huawei, the company that possibly more difficult it is putting users with mid-range terminals in recent times in our country.
The Huawei P8 Lite are such leading Amazon today, although the Moto G are still high and there are also other options such as the bq Aquaris X5, the Xiaomi redmi Note 2 or Samsung Galaxy J5 in this online store manage to capture the interest users in that price range. The battle is far more interesting than ever and many others have seen how you can access some surprising performance at a very reasonable price.
Is it still the Moto G terminal reference if we in this segment? For many users, of course, but as with so many other products, the time has made that recommendation is no longer so clear: many other manufacturers are doing really well in this segment. It will be interesting to see what Motorola prepares us tomorrow to try to stay on top of the lists of recommended at an average range that remains of the most competitive and interesting. Visit http://trenchpress.com/ to know more like this.