The latest annual report from communications watchdog, Ofcom, has shown up some surprising results in the way people are viewing television, and the gap is clear cut between generations.
Older adults are continuing to tune in as a programme airs, though younger people are tending to watch using less ‘traditional’ methods such as Netflix or Amazon Prime.
An episode of children’s TV ‘favourite,’ Blue Peter, hit the headlines earlier this year for the wrong reasons when it appeared that no-one had watched the programme when it first aired: a zero rating.
The report highlighted that teens’ and children’s habits have changed dramatically since 2010 and they now watch a third less ‘regular’ television than they did back then, though that does not necessarily equate to less screen time because of the increase in other broadcast media, and consumption on tablets and computers.
Catch up TV is also growing in popularity, and YouTube is also seeing viewing figures grow with millions of subscribers. Technology and the media evolves so quickly, and now traditional TV is rarely considered an option when young people think about their spare time, such is the prevalence of streaming, online gaming, and ‘binge-watching’
In 2010, the concept of binge-watching was alien to most of us, but now, for many, it’s the only way to watch their favourite programmes and the word is so widely understood now that it’s even in the dictionary.
Specialist companies like Steve Nute Aerials http://steveunettaerials.co.uk/ who work with Gloucester TV aerial repair and installation clients are still in great demand from the older generation, however, as the over-65 bracket are loyal to traditional television, and in fact have slightly increased their viewing time over the same period.
Re-Runs Causing Concern
Although older viewers are more likely to be viewing TV as it airs, they are also more likely to feel dissatisfied with what they are watching. The report highlights that as many as 29% feel that programme standards have fallen in the last twelve months, often attributed to the number of repeated or old programmes.
Traditional channels and producers will still be around for the foreseeable future, although they will doubtless be giving serious thought to how consumers’ habits have altered and the path they are likely to follow. The key will be pre-empting the next change.