The story hidden behind that iPod sold by HP: Jobs, Fiorina and the master moves

iPod BY HP

Some may remember that CES of January 2004 in Las Vegas. Carly Fiorina, then CEO of HP / Compaq, boasted there of an iPod with the HP logo on the back of the device. The firm became the distributor of the most popular portable player in the world after an agreement that Steve Jobs had devised with a single objective: to leave its competitor far behind in this market.

Read More >>